NIKOSIA, Cyprus, June 18, 2025 /PRNewswire/ — The renewed NuxGame Sportsbook includes a rebuilt odds engine and in-house trading capabilities that ingest live feeds at ultra-low latency. Odds adjust automatically based on volatility, player behavior, and bet flow.
Unified Sports Betting API Integration
Via the NuxGame Sports Betting API , partners can integrate in weeks, not months. The modular interface handles bonus logic, responsible gaming, and settlement orchestration, while operators stay focused on building localized experiences. Oddsbooks, freebets, and livestream support boost user engagement, while data from premium partners, such as Genius Sports, Oddin, PandaScore, Betby.Games, Infront, Decimal Data, and DTS power accurate, market-ready feeds.
Operators can manage exposure using tools like cashout, betbuilder, quick bet, tournament widget, and match tracker — all accessible from a single trading console. Match Center, single tournament pages, event builder, and exclusive local sports round out the new layer of market customization. Additionally, built-in banner support helps spotlight promos and tournaments.
Sportsbook Market Impact
The betting market’s value is set to increase by USD 143.73 billion from 2023 to 2027 , projected to grow steadily at a CAGR of 10.09 percent through 2027. NuxGame clients using the new sportsbook report deployment times cut by 60 percent and risk leakage reduced by up to 18bps. Brands activating such built-in gamification modules as missions, achievements, and leaderboards see a 12 percent boost in revenue per user during major sporting events.
Industry Leadership
Operating since 2018, NuxGame serves multiple brands across Europe, Latin America, and Africa as an online casino aggregator and sportsbook engine. Its unified aggregation platform connects partners to 14,500+ titles and provides a centralized back office for casino and sportsbook ops, bonus campaigns, and financial reporting.
“Operators expanding into competitive markets need fast execution and total visibility,” said Yanina Kaplya, CMO at NuxGame. “This software upgrade puts powerful tools into our partners’ hands, such as live data feeds, in-house trading, hyperlocal content, and much more. It’s sportsbook infrastructure built for speed and long-term success.”
Future Vision
The strategic plan for 2025 includes wearable-compatible SDKs, predictive churn analytics, and AI-backed pricing for niche sports. Localization packs for Brazil, Nigeria, and the Balkans will roll out ahead of major 2026 tournaments.
Why Choose NuxGame Sportsbook Solution?
This recent sportsbook platform upgrade combines live event depth, trading accuracy, and one-click integration, cementing the NuxGame iGaming software platform as a go-to technology partner for ambitious sportsbook operators. Want to see how it fits your business? Contact us now for a firsthand preview.
Media Contact: Yanina Kaplya, CMO at NuxGame, info@nuxgame.com
NuxGame is a leading iGaming software provider specializing in customizable, high-performance technology for online casino and sportsbook operators. By focusing on specific objectives, NuxGame helps businesses achieve growth and scalability. Trusted by operators worldwide, NuxGame is committed to delivering secure, innovative, and future-ready solutions that enhance player experience and business performance.Visit https://nuxgame.com/ to learn more or contact us to request a demo.
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