Half a Billion Viral Views and Counting – McMiller Games Debuts Fish Fight! at Toy Fair New York!

By PR Newswire On Feb 18, 2025

LOS ANGELES, Feb. 18, 2025 /PRNewswire/ — The creators of It’s Bananas!—the hit party game with half a billion viral views—are back, making waves with their wildest game yet. Launching at Toy Fair New York, Fish Fight is the flopping and plopping party game for all ages. This fast-paced indoor/outdoor showdown takes inspiration from cornhole and pétanque, all with a splash of McMiller’s signature brand of laugh-out-loud challenges.

Gameplay is simple: split into two teams and follow the instructions on each Action Card to win pieces of a wrestling belt. The first team to complete their belt is crowned Titans of the Tide, while the losers are left floundering.

True to McMiLLER’s eco-friendly mission, Fish Fight is 100% plastic-free, with every component made from plants—including four large cotton fish, a wooden target ball, jute rope, and punchboard wrestling belts—making it one of the most sustainable games on the market.

Fish Fight is available for a sneak peak at New York Toy Fair (1^st – 4^th of March), Booth 6259, and will be on sale June 2025 via Amazon.com and available for pre-order on www.McMiller.fun/fishfight, $24.99.

The Story Behind Fish Fight

David McGranaghan, Co-Founder of McMiLLER:

“After It’s Bananas! blew up, we knew our next game had to deliver the same level of original, physical, laugh-out-loud fun. Fish Fight takes classic outdoor games and gives them a comedy twist—because honestly, who doesn’t want to see a loved one squat and plop a fish from between their thighs?”

Julian Miller, Co-Founder of McMiLLER:

“People want games that are easy to learn, hilarious to play, and even funnier to watch. Fish Fight was built for social media, just like It’s Bananas!—it thrives on big reactions, big laughs, and even bigger competition.”

About McMiller

McMiller is a queer-owned, fun-fueled game company founded by Julian Miller and David McGranaghan. Known for their wildly entertaining, social-media-friendly party games, McMiller has created hits like It’s Bananas, Fire in the Hole, UpRoar, and The Cat Mitt Game.

Click here for more details about our booth at: https://tfny2025.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=389886